Wednesday 6 April 2011

Celavi wellies...

We have got them! They have finally arrived...



Unique fit and springy sole make CeLaVi's wellies some of the most comfortable available. Bright and happy colours, as well as simple motifs speaks to children of all ages. 

Is a wellie just a piece of rubber meant to keep the feet dry? For some manufacturers, yes. At Ce La Vi, the answer is no. Wellies are much more than that. So a Ce La Vi wellie has been through a designer, our specially developed moulds and a whole bunch of tiny 'test-feet' which ensures that the shape is exactly right. The mould is the shape which a shoe or boot is shaped around and many manufacturers buy their products as pre-fabricated because of the price of having their own moulds. Brands4kids has chosen to invest in our own moulds. So we can ensure that our wellies always has that good fit which we have been known by for years.

Particularly slim fit

Children uses wellies in a different manner and often for longer periods than adults. That is why the starting point of development, for Ce La Vis' wellies has been that they need to be not only functional with regards to weather, but also good for walking, running, climbing and playing around. These requirements have to be met by the fit of the boot. Our wellies are made from natural rubbers and are special by being slim at the rear. This helps to hold the boots in place on the foot, so as to provide support and not drop by the heel or stick to the floor when the kids run around in them. At the same time they are not very wide at the top which makes it easier to pull the rain paints down over them.


Follows the child's movements

The bottom - that is to say, sole - of the boot has also been specially developed, compared to those of other manufacturers. We have chosen to equip the wellies with extra suspension, realizing that children especially use the boots for more than 15 minutes at a time. There is at the same time a really good stride in the wellies so as to follow the movements of the child both on the monkey-bars in the puddles or on the bike.  

     Ankle-boots for the smallest little ones
It has taken a long time, and we have gained a lot of experience during the development of wellies over the years. We have now reached the point where wellies are more than just a means to shelter from the rain. Ce La Vi are proud to market boots that the kids can play in for hours without their feet getting tired. But of course it doesn't stop there because there are constantly new models being developed. The latest new addition to the range is the ankle-boots. Not only do they look cute but they are also particularly handy for the smallest of the wearers. They are very easy to slip into so the kids aren't tumbling around as they try to stay balanced on one leg, while the other leg finds it way down through the long wellie. By choosing the shorter wellie for your very small child with short legs you also avoid the edge of the boot going too far up the leg, inhibiting games and play.
Facts about moulds
A mould is the shape which shoes and boots are shaped around. Moulds can have many different shapes and widths. A mould for fashionable shoes will often be smaller than the mould for a sports-shoe for instance. There is a mould for each size and obviously a left and a right for each size.
Moulds are extremely expensive to design, produce and maintain. That is why many manufacturers buy pre-fabricated shoes and boots that have been shaped using the individual suppliers' standard-moulds. The fit of the shoe from these manufacturers may therefore vary from one collection to the next. Ce La Vi have their own moulds which have been specially designed to provide the best possible comfort for the tiny feet.


Over the course of today I shall photograph and add these beauties to our website..

Until the you can ring or email us for orders on 01757 241 845 or shop@bibiklamer.com